I recently introduced Impossible burger for my family’s taco night and it’s become my kids preference. Price-wise, because my grocer refuses to sell exactly 1 lb. of beef they sell 1.15-1.3lbs for money grabbing), it’s only about a dollar more.
Well worth it! It’s gaining popularity for a reason. If it was priced evenly with beef, the meat industry would be sweating like they had the meat sweats.