If a company invests a large chunk of its money in tech, particularly tech R&D, I’d describe it as a tech company. I don’t view that term as mutually exclusive with other things such as automotive manufacturing. To me this is as silly as someone saying “Apple is a phone manufacturer company, not a tech company” or “Amazon is a cloud service provider, not a video streaming company”. Companies can be more than one thing.
Again, none of what I’m saying is predicated on that tech being any good. I am well aware Tesla’s software is often dogshit. I’m just talking in terms of where they direct their efforts.
You could do that. But you’d be in the minority of people when you do, and it makes it very hard to communicate when two people are in disagreement in terms.