For a moment, it seemed like the streaming apps were the things that could save us from the hegemony of cable TV—a system where you had to pay for a ton of stuff you didn’t want to watch so you could see the handful of things you were actually interested in.
Archived version: https://archive.ph/K4EIh
At this point, the best way to go (besides sailing) is to subscribe to one or two services at a time, cancelling others month-to-month based on what you want to watch.
We need an app that lets you search for content across all platforms and easily cancel and start subscriptions - queueing them up and helping you easily limit the amount you’re paying monthly.
But with these prices, it’s worth doing that manually.
Right now it’s smart to cycle through but I wouldn’t be surprised if that is the next thing to go.
What I could see happening is they keep raising monthly prices until the math doesn’t work out of them. Then they’ll introduce a small discount for locking in multiple months (3,6,12mon). Both will continue to rise in price but month to month will be quicker.
Or straight-up contracts. But I think the next step will be more slow-dripping content.
Netflix just pulled an obvious one by splitting the Witcher season 3 to the release half at the end of June and the other at the end of July. They claim it was for “an effective cliffhanger” but it’s clear they just wanted to squeeze one extra payment out of its viewers who aren’t interested in their other content. Paramount meanwhile stretches all of their Star Trek series out across the entire year.
I imagine platforms will start slow-releasing more of their most popular originals. I wouldn’t put it past them to flood social media with spoilers to punish anyone who’s waiting. I also wouldn’t be surprised if we start seeing one episode per month someday.
Here’s how that will go:
Each streaming service will release their own aggregator app. Each of these will have a fee associated with them. Each of these will have certain services they don’t work with because the lawyers are still fighting over things. Each of these will eventually reduce their search coverage and promote their own content. “You searched for Star Trek, would you like Star Wars instead?”
Even if an open source third party wrote something that did this, companies would change their API pricing or authentication to break it so people don’t leave their walled gardens.
Companies are incapable of making a service that doesn’t eventually enshittify.
A third party app can just scrape catalogues, and then direct you to the platform’s website through an integrated browser to manage each account. They can push notifications when a subscription is about to be renewed just by remembering when you subscribed, and send reminders to cancel and subscribe to the next service in your queue.
The streaming companies won’t hide their catalogues because that’s how many people find what they want to watch through simple web searches, e.g. “Where to stream Barry” or “when does the new season of x come out?” The app could pull metadata from other sites for graphics and info like many already do.
It wouldn’t be as convenient as flipping a switch which would require proper API and probably login info, but seeing everything and managing it from one place would still help a lot.
I think a bigger danger would be platforms countering by requiring phone calls to cancel, or contracts, or slow-dripping content over months to keep you subscribed (some already do the latter.) IOW continuing to become more like cable.
