Poor guy. Tried to do some good in the world and paid the price for it. Nobody ever went broke overestimating the stupidity of the average person.
“Why would I pay $25 for these pair of pants at full price when I could pay $24.99 for those [identical] pants that are half off?! Clearly, that’s the better deal!”
Hell, could probably even make it $29.99 for the identical pants and people will still go with that because they think they’re paying five more bucks and getting a $60 pair of pants