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And guess what, that works.(lemmy.world)

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Sourav Satvaya@lemmy.world
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memes@lemmy.world
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renzev@lemmy.world
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It’s the three strategies of pricing:

  • Price the item as XX.99 to make it feel cheaper than it is
  • Price the item as a whole/round number to make it feel premium
  • Price the item as a seemingly random number like XX.57 to get ahead of the shopper who are weary of the first two tactics
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