I agree, it’s just strange from a business perspective too. Obviously the people in charge of AMD feel that this is the correct course of action, but they’ve been losing ground for years and years in the GPU space. At least as an outside observer this approach is not serving them well for GPU. Pricing more aggressively today will hurt their margins temporarily but with such a mindshare dominated market they need to start to grow their marketshare early. They need people to use their shit and realize it’s fine. They did it with CPUs…

something many people overlook is how intertwined nvidia, intel and amd are. not only does the personnel routinely switch between those companies but they also have the same top share holders. there’s no natural competition between them. it’s like a choreograhped light saber fight where all of them are swinging but none seem to have any intention to hit flesh. a show to make sure nobody says the m word.