100%. Outside of brand loyalty, I just simply don’t see any reason to buy AMD’s higher tier GPUs over Nvidia right now. And that’s coming from a long, long time AMD fan.
Sure, their raster performance is comparable at times, but almost never actually beats out similar tiers from Nvidia. And regardless, DLSS virtually nullifies that, especially since the vast majority of games for the last 4 years or so now support it. So I genuinely don’t understand AMD trying to price similarly to Nvidia. Their high end cards are inferior in almost every objective metric that matters to the majority of users, yet still ask for $1k for their flagship GPU.
Sorry for the tangent, I just wish AMD would focus on their core demographic of users. They have phenomenal CPUs and middling GPUs, so target your demographics accordingly, i.e. good value budget and mid-tier GPUs. They had that market segment on complete lockdown during the RX 580 era, I wish they’d return to that. Hell, they figured it out with their console APUs. PS5/XSX are crazy good value. Maybe their next generation will shift that way in their PC segment.
It’s especially egregious with high end GPUs. Anyone paying >$500 for a GPU is someone that wants to enable ray tracing, let alone at a $1000. I don’t get what AMD is thinking at these price points.
FSR being an open feature is great in many ways but long-term its hardware agnostic approach is harming AMD. They need hardware accelerated upscaling like Nvidia and even Intel. Give it some stupid name similar name (Enhanced FSR or whatever) and make it use the same software hooks so that both versions can run off the same game functions (similar to what Intel did with XeSS).
