Netflix offered an alternative, but people left cable because cable was crap. If cable was good, people wouldn’t have left.

Netflix could still offer things for $10 a month, but they don’t want to, because now they’re crap, too. They’re not crap because cable isn’t producing any more shows, though - the old shows are still just as strong of a draw as they always have been. However it doesn’t help that these old shows have exclusive deals where they all end up on different platforms.

The main reason we don’t have good new shows anymore is the strikes. Covid a little bit, too, but in general the writers and actors just haven’t been working so much.