OpenAI collapses media reality with Sora AI video generator | If trusting video from anonymous sources on social media was a bad idea before, it’s an even worse idea now::Hello, cultural singularity—soon, every video you see online could be completely fake.
Genuine question: why do we need this type of thing?
Especially in view of the harm it can cause, what’s the point of creating this aside from generating shareholder value?
Sure, creating a video out of text quickly is cool, but is there an actual need for this?
Who said anything about need?
It was created because someone thought of it. How it’s used is a measure of the person using it.
People will find ways to utilize whatever someone creates. And usually in ways the creator never envisioned.
“Needing” something comes after a tool becomes ubiquitous. Imagine trying to screw in a Phillips screw with a slot screw driver - you’d need a Phillips driver because those screws are now ubiquitous (and I can’t wait for them to go away. All hail our stripped screw saviour Torx!)
I mean, the ability to generate whatever video you want without having to pay the costs normally associated with filming, location, actors etc is going to be very appealing to people like advertisers. This way you can have a few seconds of a beach for your travel company advert, for example, without having to pay for the stock footage or film it yourself. In fact I can see this transforming stock footage in general. Why bother to pay someone to make a generic video of ‘people having a meeting’ when an AI can do it for free in half the time. Doesn’t even need to be that good if you’re only using it briefly in a presentation. Not saying any of this is a good thing, but here we are…
This way you can have a few seconds of a beach for your travel company advert, for example, without having to pay for the stock footage or film it yourself.
Advertising holidays at places that do not exist! Exactly what we needed!
So no different than currently? Pictures and videos in ads all have heavy editing and post processing to make them look better.
I mean, yes in so far that it opens those options up to people who may not have been able to afford it before. Whether that’s a ‘need’ or not depends on your opinion of the company I guess.
Also there are other applications beyond this, of course. Easily made videos could help reduce the costs associated with treating some mental health issues for example.
The you have the ability for novice film makers to make content, a bit like how engines like Unity have made it easier for people to make games. Sure there’ll be shit-tier tat, but there’ll also be content made by creators that may never have had the chance otherwise.
It may help to make synthetic training data for other models / simulators