Commodification of everything you think off Past/Present/Future.
The only thing I remember about Neuralink is that Elon reportedly fathered twins with one of the executives.
https://www.cnn.com/2022/07/07/tech/elon-musk-twins-shivon-zilis-neuralink/index.html
https://nypost.com/2022/07/07/elon-musk-confirms-twins-with-neuralink-exec-shivon-zilis/
https://nypost.com/2022/08/26/elon-musk-and-shivon-zilis-conceived-twins-through-ivf-report/
Elon musk has a to thing for having many kids with women as quickly as possible. He had twins with his first wife via IVF followed by triplets with IVF (which kind of has uncomfy implications if you think about it). Then had a kid with Grimes and then another kid with her via surrogate while separated. And weeks before the surrogate kid was born he had twins with the exec he was having an affair with. It’s really weird.