For some women in China, “Barbie” is more than just a movie — it’s also a litmus test for their partner’s views on feminism and patriarchy.
The movie has prompted intense social media discussion online, media outlets Sixth Tone and the China Project reported this week, prompting women to discuss their own dating experiences.
One user on the Chinese social media platform Xiaohongshu — a photo-sharing site similar to Instagram that’s mostly used by Gen Z women — even shared a guide on Monday for how women can test their boyfriends based on their reaction to the film.
According to the guide, if a man shows hatred for “Barbie” and slams female directors after they leave the theatre, then this man is “stingy” and a “toxic chauvinist,” according to Insider’s translation of the post. Conversely, if a man understands even half of the movie’s themes, “then he is likely a normal guy with normal values and stable emotions,” the user wrote.
How about a Shoe-esque fit? Lol. I kinda agree with her that if they were trying to make the patriarchy look bad, they failed hard. The Barbie’s seemed to be having more fun in Ken Land. One of them even says as much.
Also there’s no way that Mattel would be upset that the Ken Bro-House was outselling Barbi Dream house. They’re making money, they’d have leaned into it, not tried to shut it down.
It wasn’t meant to be super biased towards feminism. In my opinion it tries to show a very well balanced take and just show genderism in general, and uses it as a gateway for some men to understand what it could be like from the other side. The end loses some of it’s nuance with going for a mostly status quo. But the rest of the movie is a great exploration of gender issues in general.
Also there’s no way that Mattel would be upset that the Ken Bro-House was outselling Barbi Dream house. They’re making money, they’d have leaned into it, not tried to shut it down.
Regarding this, I think the point the movie was trying to make was that Mattel could choose to eliminate the Barbie line of toys and use those resources to create a product for boys that would sell better, but they choose not to. Even though the board (both in the movie and in reality) is dominated by men and they are motivated by profit, they still want to make little girls happy. Of course, they want to make their profit along the way, but that’s commentary on capitalism
Barbie is an ad for a toy. It should not be engaged with as if it’s sincere any more than you would an ad for sugary cereal.
