620

YouTube looks to be testing server-side ad injection to counter ad blockers(9to5google.com)

posted
by
Avatar
AnActOfCreation@programming.dev
in
Avatar
technology@lemmy.world
235 comments
hidereport
  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
Sort:
HotTopControversialNewOld
You are viewing a single thread.
View all comments
Avatar
TheAlbatross@lemmy.blahaj.zone
60 points

Hey Googoo, I ain’t gonna watch YouTube if it got ads

permalink
report
reply
Avatar
NekkoDroid@programming.dev
57 points

(I think that’s their goal, either ads or no watch)

permalink
report
parent
reply
Avatar
NuXCOM_90Percent@lemmy.zip
16 points

Shhh. It is a huge “fuck you” to google to not use their bandwidth or servers for free. Not the actual goal of this.

permalink
report
parent
reply
Avatar
brianorca@lemmy.world
3 points

They don’t want you if you’re not watching ads or paying money. They don’t want to give you bandwidth for free.

permalink
report
parent
reply

Technology

!technology@lemmy.world

Create post

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

Community stats

  • 16K

    Monthly active users

  • 12K

    Posts

  • 555K

    Comments

Community moderators