- YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
- This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
- The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
15 points
YouTube makes 8 billion per quarter selling ads. I think they will be able to eat tonight.
3 points
Out of curiosity, I looked up the numbers. This is correct, they make 9.2 billion per quarter from ads and 10.7 billion from subscriptions. I can’t find expenses per-segment, but in 2023 their total “Cost of revenues” was 37 billion. I doubt everything other than youtube costs less than 17 billion, so they’re definitely making a profit.
Source: https://abc.xyz/assets/95/eb/9cef90184e09bac553796896c633/2023q4-alphabet-earnings-release.pdf
