YouTube looks to be testing server-side ad injection to counter ad blockers(9to5google.com)

posted 6 months ago

YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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29 points

6 months ago

I’m not paying just to get back what we used to have without ad blockers. They need to offer more than just no ads. Like exclusive content.

Also:

plus saved video progress so you can resume videos later

You say that as if it’s a premium only feature. It’s not.

report

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3 points

6 months ago

You say that as if it’s a premium only feature. It’s not.

Don’t give them ideas…

report

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