Asayhem
Or maybe they don’t see it’s their place to gatekeep the store based on their own morals. If you start - where do you draw the line? Some examples like such games may be obvious, but there will be a lot more that are less so.
If people disagree with the message - nobody forces them to buy it after all and you can block any game from even showing up for you in the store, in my opinion it’s plenty enough from the valve’s part. I’d rather be the judge myself as to what I want and what I don’t want to see and play, rather than any corporation.
If anyone is targeting the civilians that would be the russian police state itself. The curtain simply displays things, not even actually discrediting anyone. And maybe that should add another little incentive for the russian people to check their attitude towards the government and the state of things. “It doesn’t concern me” works well only until it doesn’t.