This is after forcing login to a store account:

At least they don’t hide in their ToS that:

“l agree to let Walmart monitor my use of Walmart WiFi, including to:

  • Determine my presence in Walmart stores
  • Associate information about me with my Walmart account
  • Improve products and services
  • Gather market insights about my in-store purchases and activities”

But that’s not enough, they need to monitor your internet activity further too.


For further reading, some greatest hits (the section headers on Wiki’s Criticism of Walmart):

  • Local communities
  • Allegations of predatory pricing and supplier issues
  • Labor relations
  • Poorly run and understaffed stores
  • No AEDs in stores (automated external defibrillators)
  • Imports and globalization
  • Product selection
  • Taxes
  • Animal welfare
  • Midtown Walmart
  • Opioids settlement
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Thanks :)

Not only is it baked into the cost of goods and offered as one of their services to attract customers (like “free” pick up), it reduces labor costs by showing customers which shelves to peruse to find their comic books and their chocolate milk. Their captive portal also serves as an ad for digital payment & their scan + mobile checkout offerings (coincidentally both enabled by Internet service like their Wi-Fi), which may increase retention and reduce labor costs respectively.

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