some people already do this (but with oil companies). one is actually quoted in the article here:

All jokes aside, even advocates of naming extreme heat aren’t sure what the best approach should be.

“I were in charge, I think I would name them Heat Wave Exxon Mobil, Heat Wave Chevron,” said Jeff Goodell, author of the book “The Heat Will Kill You First.”

The book’s title is certainly attention-grabbing, and Goodell said that’s the point — just like putting a name on extreme heat.