During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.
For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.
Think about it like a diamond-encrusted mouse.
Oh good grief. Do they really think they can adopt the subscription-for-heated-seats model, and get people to use their high-end computer peripherals as some kind of flex? I just don’t see people holding their “Logitechtm Gamer PC Lease” over anyone else’s head.
My optimism has me thinking that this CEO is deliberately tilting at windmills in order to appease shareholders, because Logitech has been around long enough to be steady-state (not growing much) at this point.
