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11 points

The creator correctly says “jif”

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2 points

Isn’t there a video/gif asking if it’s pronounced “birthday jift”, “jolden retriever”, etc?

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1 point
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Gee, I’m sure there’s some genuinely genius gentleperson who registered their generous gif genuflections.

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9 points

It’s an acronym standing for graphic interchange format. Not that I care all that much tbh. Reminds me of parents naming their kid cVIIItlyn. Sure you can pronounce it whatever you want, doesn’t make you any less stupid. Also, iirc it was invented by a team, what do the rest of them say?

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-2 points

It’s an acronym standing for graphic interchange format.

That doesn’t affect how it’s pronounced.

LASER stands for Light Amplification by Stimulated Emission of Radiation. If you were going to pronounce it based on how those words are pronounced it would be “Lahseer”.

The best reason to pronounce “gif” with a hard g is that the closest word we have is “gift” and that uses a hard g.

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2 points

Just wanna say I didn’t downvote you.

I get your argument, maybe we SHOULD pronounce it lahseer, sounds cool.

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4 points
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Only one guy is listed as the creator, Steve wilhite, who says “jif” is correct, famously and infamously making the pronouncement with a gif when he received his lifetime achievement award haha.

https://www.youtube.com/watch?v=CBtKxsuGvko

Apparently, a common joke around his office was “choosy developers choose gif”, a play on jif commercials.

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4 points

He’s a troll and giggles every time this comes up. This makes him my hero.

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