To frame this question differently, why is Apple able to sell default access on their devices?
Quick math shows Apple makes ~100 Billion per year. The article states Google pays ~20 Billion to Apple per year. That’s a significant value to Apple.
I’m not necessarily disagreeing with the decision, but curious how Google paying Apple is a monopoly, but Apple offering search to the highest bidder isn’t also a problem (or maybe it is).
As another example, how well did the EU browser choice ruling have on consumers choosing a browser.
I wonder if Apple does a cost analysis on search every year and frequently go “NOPE” at the current state of search.
Apple Maps took years to shed it’s reputation. A Apple version of search would being a lot of negative press. And they can’t exactly handshake with Microsoft and Bing, as Bing has its own negative reputation.
All the smaller search engines, so they fit into the Apple mindset?
At the end of the day, they’ll take Google’s money. While finding a way to make their own.
