The disapproval of Elon Musk is the top reason Tesla Model 3 owners are selling their electric vehicles and going for another brand, according to a new survey of 5,000 Model 3 owners.
Tesla spent years building a brand identity that is intimately woven together with Musk.
It worked well for a long time but it makes sense if people lose faith in Musk they lose faith in Tesla. Because he is synonymous with the brand.
Lol so are the CEOs of all the other manufacturers people to look up to and admire?
They haven’t built their brands around the reputation of their ceo.
Would I buy a Tesla? Ya if the car itself is good.
How can you evaluate if a car is good? It has recently been revealed that Tesla/Musk was exaggerating their range so severely that Tesla owners thought their cars were defective. Tesla has been trading on a reputation of ‘goodness’ that it didn’t deserve.
Tesla is seeing repercussions from risks they took tying their brand so tightly with Musk.
If anyone bought a Tesla because of Musk they were idiots, so same logic applies the other way
You could argue Apple built its brand around Jobs (who died because of his moronic beliefs about natural cures) and now Cook… pretty sure Apple kowtows to Chinese censorship and also does shitty things (I’m typing this on an iPhone right now) so I’m no fan of Jobs or Cook I just don’t give a fuck about them, I bought it because it’s the best phone for me
The range issues are pretty funny, people thinking they were defective is comical, I will however point out that is nothing new all auto manufacturers have done this for the decades with fuel economy numbers, I can’t tell you how many people we would have come through the dealership complaining about fuel economy after buying a new car
As far as evaluating if a car is good or not of course you can do that, do research on reliability issues, check recalls, ask friends and family who have actually owned them if they are any good, if you have a mechanic that you know ask them
