The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.
The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.
And nothing of value was lost
No shit, non-profit? It’s a consortium of the world’s largest advertisers. You can hate Musk, and hate them at the same time. I would go so far as to say that’s the only reasonable view on the matter.
The org’s mission was to tell advertisers when they’re advertising next to hate crimes. You really don’t want advertisers to make money from ads next to hate crimes, because that incentivizes people posting nazi shit on social media. And this org would prevent that. It’s not a bad thing.
Its disappearance won’t really matter much because it’s a paper fiction anyway, and there’ll be another one.
And Musk has even managed to do a couple of worthwhile things in his life as well. I don’t see why that means I should disregard every other terrible thing he has done, and will do.
Because that is your argument. That these gigantic advertising entities, who would destroy the world if it meant an extra 0.5% in their net revenue, are doing the world of service and we should be grateful for it.
I am not, fuck them. I hope all their key decision makers and Musk gather for settlement talks, and a meteor strikes square in the middle of the conference table.
