Doesn’t really seem to work. Right wing guys still want a truck that makes the vroom noise and has smoke coming out of it. And the main constituency for electric cars ( smug liberals with a lot of money ) don’t want to be associated with Musk so they’ll buy a different brand (luckily other automakers have mostly caught up to Tesla now).
Other auromakers have caught up to Tesla because Tesla has gotten worse, not because they progressed so much. Unfortunately. In terms of software, efficiency and horses per dollar Tesla is still best. They just like to shoot themselves in the foot with weirdo decisions regarding steering wheels, removing components, etc.
The best electric car on the market IMHO is a 2022 Telsa Model 3/Y (especially given the depreciation).
It’s been eye-opening watching the reaction to my relative’s Ford F-150 Lightning. I am a smug liberal and it absolutely isn’t for me–way too big–but truck people are in awe… and purely as a vehicle, the performance and features are pretty great. So honestly I think Ford surpassed Tesla in the EV truck niche at least.