Except this is a game industry reputation ruined. It isn’t just valve, why would any dev ever give the verge access again knowing that they will not only disrespect your requests but bitch and moan if you hold them to it.
It’s a full rep killer. They will never have early access again for any company.
That’s not how this works. The Verge didn’t break an NDA or embargo because they didn’t get either of those things. Valve allows random people to invite other random people to play, with just a “pretty please don’t talk about this game” warning. There was already people talking about it online and leaked footage.
They didn’t break any laws, they broke trust. Random people can leak all they want, they don’t have institutional standing and respect. If what you said was true then it’d be pretty weird that every other institutional news, even gaming focused ones, have honored that request. Because doing otherwise is a dick move that kills your reputation, and the gaming industry is legendary for blacklisting for far less disrespectful moves. Downright petty with it.
If Valve wants to be shitty about it, that’s within their right (unless they want to sue, which would be difficult to defend in court without a written legal agreement). It is also true that other outlets are free to do handshake agreements to not cover the game. The Verge didn’t break any rules, and Valve already maintains a minimal relationship with the press, so not talking to The Verge probably wouldn’t change anything.