I asked a relative to look for RealVNC on the Play Store and install it. Once they were done, I asked them to fulfill a basic task inside RealVNC and they were really confused by my instructions. I took a look at their phone, lo and behold, they had installed a different app. I asked them to repeat the install procedure while I watched. They punched in “realvnc” in the search box, two identically formatted results appeared. Their finger instinctively clicked the Install button on the top result. It was an ad. 🤦♂️🤦♀️🤦
Now squint just a bit. That’s how everyone without perfect vision sees it, and that’s a huge proportion of people.
Also, this is how other results appear:
No Install buttons.
E: Not sure why this image doesn’t show but in any case, app results in lists don’t have Install buttons. Hm apparently it only doesn’t show on mobile.
Removing the Install button from the ad would eliminate this issue in most cases. There, I fixed stupid. I’ve done UX btw, some of it on Android.