I disagree, there’s a sub place near me with a 16" sandwich with like 5 meats, 3 cheeses, and lots of toppings that costs about $14. The heft is noticable, even when I’m hungry I can only eat about half.
There are some high quality places out there, Subway has always been the McDs of subs. I feel they started to go downhill when they stopped cutting the v notch in the bread to stuff it full and just went with boring halves.
I will say to those thinking $5 should remain the price - we were okay with $5 subs a decade or more ago, but now asking more is too much? Inflation is a thing. $5 purchasing power in 1990 is now $12 in 2024. The argument shouldn’t be about the price increase, as it should have crept up this whole time. But the quality should have at least remained the same, and the workers fairly paid. The price of the sub is the least of the problems.
But the price increase kinda is a symptom of the underlying issue. For reference, the reason that subway subs were $5 for a long time was that the company was trying an advertising campaign to grow the brand, which it did amazingly well (honestly, far too well). However, those were not sold at a sustainable price, but whenever the company tried to raise the price it was perceived very poorly by the market. So they kept the price low for a long time, and eventually had to raise it but due to inflation (and decreasing the sub size to compensate for the low price before that), but the price increase was pretty drastic to most of the customers who often stopped going there.
In other words, the company kept the price down artificially to keep their stock price high, and foisted a lot of the actual costs onto the franchisees, of which they had tons. Which is obviously not a sustainable business model, and it’s why less people go to subway anymore.
