Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform.

Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”

Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.

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13 points

You are right, generally, generative AI pirates art and the rest of the content on the internet.

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-8 points

That is at least borderline more correct, but it’s still wrong. It learns using a neural network much like, but much simpler than, the one in your head

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3 points

It doesn’t “learn” anything, its a database with linear algebra. Using anthropomorphic adjectives only helps to entrench this useless and wasteful technology to regular people.

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-3 points

Trying to redefine the word “learn” won;t help your cause either. Stop being a luddite and realise that it is neither useless not wasteful

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-7 points

How do you know AI companies straight-up pirate the art and don’t just buy a copy to train their models?

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