The Chinese studio granted early access on the condition that topics like “feminist propaganda” and “Covid-19” go unmentioned. What followed is the Streisand effect in full force.

“I feel that it only served to bring more attention on Game Science’s culture of sexism,” linktothepabst says. “All they had to do was let the game speak for itself, but it came off, to me, like an own goal, effectively stoking the flames between the people who were using this game as weapon against ‘wokeness in games’ and those who can level-headedly either enjoy the game and criticize GS or just ignore the game altogether.”

It’s the Streisand effect in full force: Try to hide something, and it becomes all the more visible. “Nobody was going to bring up Chinese politics unprompted,” Zhong says, “but the topic was there as soon as they released those guidelines.”

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-48 points

It Backfired

So much, they have 2 million concurrent players.

Someone here is salty because game is successful. I guess this is related to the IGN article

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91 points

I don’t think this post said anything about ‘The Game’ backfiring.

It specifically calls out that streamers spoke about exactly what they didn’t want spoken. That’s what the Streisand Effect is.

Congratulations to Game Science for a good game, but it’s business as usual for the C-Suite being completely disconnected to how the social world works.

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15 points

I would have thought that it was a “CCP interests” boilerplate. That is to say, maybe game science were just following what instructions they needed to by the CCP? It just seems so Chinese government to mention COVID-19 when this game has nothing to do with that.

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