Kamala Harris has a new advertising push to draw attention to her plan to build 3 million new homes over four years, a move designed to contain inflationary pressures that also draws a sharp contrast to Republican Donald Trump’s approach.

Harris, the Democratic nominee for president, highlights her plan in a new minute-long ad that uses her personal experience, growing up in rental housing while her mother had saved for a decade before she could buy a home. The ad targets voters in the swing states including Arizona and Nevada. Campaign surrogates are also holding 20 events this week focused on housing issues.

In addition to increasing home construction, Harris is proposing the government provide as much as $25,000 in assistance to first-time buyers. That message carries weight at this moment as housing costs have kept upward pressure on the consumer price index. Shelter costs are up 5.1% over the past 12 months, compared to overall inflation being 2.9%, according to the Bureau of Labor Statistics.

“Vice President Harris knows we need to do more to address our housing crisis, that’s why she has a plan to end the housing shortage” and will crack down on “corporate landlords and Wall Street banks hiking up rents and housing costs,” said Dan Kanninen, the campaign’s battleground states director.

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-32 points

I know I would be sweating if I were an investment organization that’s been buying up houses.

It’s the exact reason why she’s going to fail. This is a metric ton of current homeowners votes to be lost, and another metric ton of political enemies to be made.

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10 points
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I’m a current homeowner and the idea of 3 million more new homes makes me very excited! This plus the credit for first time buyers is definitely what we need. Bolstering the middle class helps everyone.

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-14 points

Imagine other home owners who have 30y mortgage on them. They’ll be so happy their house drops in value.

It’s great that you own your house - but that’s your perspective.

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8 points

I have a 30 year mortgage. I would be happy to lose value in my home if it helps other people get their own. It’s not even a close contest.

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11 points

Treating a home as an investment vehicle is a big part of the problem. It’s a place to live, not a market dice roll.

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3 points

Every homeowner I know is interested in more volume on the market. Most homes are way in the black on value but homeowners feel unable to sell or move due to high rates and low inventory.

3 million homes won’t make a serious dent in value but will help the market unlock so people can make changes

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10 points

Get the fuck outta here with your “fuck you I got mine” mentality

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-8 points

Get the fuck outta here with your “fuck you I got mine” mentality

Where did you get that from?

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9 points

Your claim that homeowners will vote against Kamala because they don’t want new homes to be built is very FYIGM

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