It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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Backup camera was mandated because of stronger pillar requirements to increase protection in rollovers, which was mandated because of an increase in rollover crashes, which was caused by an increase in SUV and Truck sales, which was caused by an increase in consumer demand for trucks and SUVs, which was caused by an increase in marketing for Trucks and SUVs which was caused by decrease in (relative) profit margin on sedans/coupes/wagons which was caused by the light truck loophole in CAFE standards, which was put in by manufacturers in the first place.
So I blame the corporations, their lobbyists, and the payroll politicians for it.
Backup cams are great though, quit complaining.
