Except that’s what happened with xmpp. Google and WhatsApp and Facebook all used to be xmpp. Once they had most their users they started ignoring the protocol and people who had regular xmpp servers we’re viewed as weird by the rest of society since they couldn’t see certain things and then to “fix” that, Google and Facebook stopped interoperating with xmpp and people said “hurray, no more broken stuff, thank you our giant tech overlords!”