The sorry state of streaming residuals shows why SAG and the WGA are striking.
I was reading a book on this recently and it had a good reason for why some departments get all the money and some don’t. Imagine you have a market that is saturated with products, you decided you can and want to buy, but can’t choose. In that case, sales/marketing is what brings in the most money, so they have the most power and get paid accordingly.
Now imagine the post-war booming economy where every car made gets sold and cars are fairly established as a product. Sales and engineering performance are not that important, but financial departments grew immensely, because the competition was on optimizing, cost-cutting, investment and consolidation.
Last example: new industry, still figuring out the best methods, newest products and killer apps: engineering has the most power.
Given the economy we’re in right now, where money is tight, new products outside the AI hype/boom are going to be companies fighting to sell you their product, so marketing is winning right now, but it may change.
Easier answer: social skills + their whole job is ass-kissing, they get very good at it.
Imagine how good engineers could be if they didn’t have to waste all their time doing actual work.