I’m not sure customers are falling for it - this is why voting with your wallet doesn’t work. People rage against games that launch in an unfinished state, particularly when they’re full price. Steam reviews often incorporate price point - statements like “don’t buy this at full price” or “this might have been worth it at $20, but this is not a $70 game” come up a lot

Sales for AAA games are way down, we just saw the biggest failure in gaming history. Casual reading of steam reviews show people clearly have different expectations based on price, Twitter sometimes explodes with anger at specific moves (like Helldivers requiring PSN) and they back off (temporarily), but they always go back to the bullshit

The feedback mechanism of “voting with your wallet” doesn’t communicate this message. Metrics show purchases, refunds, and active users… That’s what fits on a spreadsheet. They see a game failing, but that doesn’t mean they’ve understood why

AAA studios don’t want to understand what makes a game succeed or fail - they just want a formula to min-max ROI. They want strong numbers at launch, but they also want to minimize production costs, and they treat costs (like developers) as line items - they learn the wrong lessons, because they aren’t concerned with the creative part of game design. They want to be the next Madden or assassin’s creed, they want to figure out how to get players to pay $70 + micro transactions (or better yet a subscription too), but they also want their employees to be interchangeable cogs they can push to burn out then replace

AAA gaming is dying from this, but it’s an oligarchy at this point - large corporations are unable to understand nuance or truly innovate - these are things people do when they have autonomy. They don’t do team building or R&D anymore - that’s a gamble that sometimes pays off big, but not in a quarter or two. They aquire then kill off what made the team work in the first place - any individual can tell you that’s a recipe for failure, but by nature they keep the decision making far removed from the people actually doing the work