Following change in Twitter’s ownership and subsequent changes to content moderation policies, many in academia looked to move their discourse elsewhere and migration to Mastodon was pursued by some. Our study looks at the dynamics of this migration. Utilizing publicly available user account data, we track the posting activity of academics on Mastodon over a one year period. Our analyses reveal significant challenges sustaining user engagement on Mastodon due to its decentralized structure as well as competition from other platforms such as Bluesky and Threads. The movement lost momentum after an initial surge of enthusiasm as most users did not maintain their activity levels, and those who did faced lower levels of engagement compared to Twitter. Our findings highlight the challenges involved in transitioning professional communities to decentralized platforms, emphasizing the need for focusing on migrating social connections for long-term user engagement.
I don’t have experience with Twitter or Mastodon but it reminds me of time when I quit drinking.
When I quit drinking and tried to stay around people I used to drink with, I realized really fast how pointless this “engagement” (really just two people speaking past each other, and feeling like they have deep conversation) is. It’s almost insulting what a waste of effort such an “engagement” can be.
