They were heavily panned for that back then. My image of Ubuntu of that time is heavily associated with their Unity desktop which they latter dropped(only for it to spring up again).
I still think they should never be able to escape the controversy. It was 10 years ago but the possibly that it could be reintroduced still exists.
They’ve never given me the vibe that that reversal of course was permanent, or that other things they do aren’t similarly anti-user
In many respects, I think the scare manipulation they’re pulling when someone updates their system up try to get them to buy their subscription service is worse, implying that they won’t be getting all of the security patches they need otherwise