Getting your game noticed is a tricky business when you have to punch through the noise of the more than 10,000 new Steam games releasing each year. Young Horses, the developer of Bugsnax and Octodad, have found itself in an even trickier spot: Thanks to Google, people are expecting a Bugsnax sequel that doesn’t exist.
“We are not working on a Bugsnax sequel right now and I need AI bs to stop telling kids we are based on a wiki ideas fanfic,” Young Horses co-founder and president Philip Tibitoski tweeted earlier today. It turns out, through the wonders of algorithmic search result curation, Google’s featured snippets have been informing people that Bugsnax 2 will be releasing in October 2024, despite the fact that neither Young Horses or any other developer are making it.
You are right, the article and the users on Twitter are all blaming Google and the AI but the blame is at the source of information.
Nah. It would be easy and probably responsible for google to ban site’s that are malicious like that from poisoning their AI. I think the blame rests squarely on google.
I mean, I don’t see a reason to get upset with Google here – Google’s got no incentive to have the SEO crowd do well, combat them too – but it’s Google that isn’t doing the right assessment with their page ranking system if the problem is that the better information source is Wikipedia and Fandom is being ranked more-highly.
