Iβm thinking of ways to help people move from established software to more open, flexible forms that donβt lock them to another organization.
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You would be surprised with how common it is for the lay person to have problems on their computer. I like to start from there, and suggest a free as in freedom software solution. Then, once their issue has been solved, I will talk about the free software movement, explaning that these are the reasons that have motivated the authors of the software solution I promoted. Hopefully this leads on to a discussion about freedom in the digital world.