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Please do not add genAI images to punch up your writing. You might think that it adds a nice little bit of visual pizazz to your content-marketing piece, but what you’re actually doing is *making it look like content marketing* rather than a useful resource. To the extent that content marketing is an effective tactic, it is because you build trust with the customer by providing them valuable information. A genAI turd plopped on top of your writing is a signal that it will be worthless slop.

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15 points

AI-generated artwork (and your can recognise it a mile away) is the image equivalent of fake marble columns on a suburban house.

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