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In the US, the Marathon branding was used for a 12” long caramel braid covered in chocolate. The marketing was that it was so big, it would take a long time and a lot of effort to finish (like running a marathon). If I recall correctly, the packaging even had a ruler printed on the back of the wrapper.

https://www.thedailymeal.com/1346025/why-marathon-mars-bars-discontinued-soon/

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18 points

That my friend is a curly wurly https://snamix.com/chocolate/cadbury-curly-wurly

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1 point

“we have curly wurlys at home”

the curly wurlys at home:

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