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3 points

Not really.

Optical discs are dirt cheap. This old answer from Quora says physical media (disc, case, artwork, inserts, etc) accounted for $2-$5 of the cost of a game.

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2 points

And selling on steam costs 30%

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5 points

IIRC 30% was also the standard box store cut. Steam just carried it on.

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1 point

So that’s like a 2.5 - 7% margin on a $70 game… an extra 7% profit margin at the high end is pretty significant

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1 point

Yes, if you’re selling millions of units. But if you’re buying just one, $2-$5 probably isn’t going to matter to you. Not many people would buy a game at $68 they wouldn’t buy at $70.

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