Advertisers claim that it’ll work eventually which is how they can justify companies paying them to display ads, and how they can justify paying for ads on a service like YouTube or even a website. In a sense they are being hung out to dry, many of the big companies seen in ads these days don’t actually need to convince you to buy their product because they have an almost complete monopoly on the market, they’re only technically not monopolies, so you’re going to buy their products anyway or live without the convenience. This is why among other things Ad-funded internet is considered a bubble in a sense, because advertisers are spending money paying websites to show people things they don’t think or care about, but somehow this translates into profits? Seems like the only one profiting is the site being paid, and the creator on it.

I’m sure Nestle, Pepsi Co. P&G, CocaCola Bottling Co. Walmart, Amazon, and the other big boys really need to tell others about them or people wouldn’t know they exist and buy from them. Get real, these companies have their foot in the door, when it comes to the whole consumers buying from them. You can’t not buy from them and live as anyone else would, it takes effort to cut them out, and in many cases living without the convenience they bring.

I think the main problem is that this type of reasoning can’t actually be proven scientifically, even if we have a study there’s not a guarantee it’s unbiased (who do you think funds research on advertising effectiveness). Then there is the problem that every product or brand in modern advertising is likely one of the handful of pseudo monopoly brands. One might argue that a person bought their product because they heard it in an ad, but in reality they might not have really had much choice, that makes it hard to say if people buy the products because they’re familiar or if they just don’t have much option.

The main point I’d like to make is that advertisers would like to believe they aren’t wasting money or time, they need people to believe it in some capacity, because if enough people don’t, eventually the dumb and blind companies who give them money will realize it too and stop giving them money. That’s why the ad-funded internet is considered a bubble, it’s not worth it, or necessary in a lot of cases, and the moment the dumb and blind corpos realize that, they’ll stop dumping money into a hole.

If it makes you feel any better, I intentionally never use products that have intentionally repetitive messaging or earworm tendencies out of spite. Though I know I’m probably in the minority