Noticed this update got pushed just now.
Edit: Seems they’re doing this to prevent costs from arbitration. Read comment below.
Valve just doesn’t allow cheaper prices from other storefronts if it’s a steam key being sold, where valve is the one footing the bill for the server costs. There are games for sale on epic all the time that are better deals than what’s on steam. But when you buy a game on epic, you’re using epics servers/bandwidth.
This is the correct interpretation and the crux of the matter in Valve’s view. Why should they be forced to allow other retailers to sell Steam keys at whatever price they want, effectively taking money out of Valve’s pockets, when it’s Steam providing all of the actual services for said key to function?
This should not be confused with gray market key resellers, by the way (e.g. G2A, Kinguin, etc) . Those aren’t the same as retailers like Fanatical or GreenManGaming.
There was another case in 2021 that originated this complaint and some of these plaintiffs in the 2024 case actually broke off from that one to start this one. We’ll see what evidence they actually end up bringing to court to argue their case and how legitimate it is. All I know, is this will likely end up with Valve stopping third-parties from selling steam keys entirely.
Why should they be forced to allow other retailers to sell Steam keys at whatever price they want
Because those other retailers already paid Steam for those keys.
If Steam doesn’t want to compete against third party key retailers then the solution is not to sell keys to third party retailers. Once Steam takes their money, they have to accept the competition.
You could very well be right, I haven’t read the full suit or done a lot of research on it, so I’m just going off the scraps I’ve read. I did check out isthereanydeal to look at price differences between Steam and Epic on some major titles, and all of them had even pricing. I don’t have a huge sample size, so if you want to look for some that have different prices, I’d be interested to see how much difference there is, and if, say, the lowest price on Epic has had a Steam sale after it where the game was priced higher on Steam.