Yeah to me the obvious end days was when the “half priced but with ads” plans came out. It’s going the route of cable. the patern is so predictable.

Year 1: Ad free - 5-10,

Year 2: Ad free 10-15

Year 3: ad free 10-15, low price ad tier 5-10

Year 4: ad free 20-30, ad tier 10-15

Year 5: ad tier 25-30, ad free 75

Year 6: Due to low demand, ad free tier is removed. ad tier 40-50.

That’s of course counting the shitification of their being 20 services, which are equally sharing shows of every genre so that no matter what type of shows you like, you’ll need to use 3-4 services to get the main shows you want.