I think it is fair. When you buy games through GOG, you get the offline installer. Nobody can take that away from you.
When you buy games through Steam, you can only install them via the Steam client. If the Steam servers are offline, you cannot install your games. In theory, some games are without any DRM, and you can just zip them up, but even then that doesn’t always work, and you shouldn’t have to. That’s not to take away from Steam, of course, it is great at what it does.
Providing an offline installer that works no matter what is as good as “owning” the game IMO, even if “technically” you are just purchasing a license to use the game.
edit: I went and read what GOG itself actually says. The headline is slimy, GOG’s disclosure is fine. I don’t think they’re implying anything beyond what they offer.
The headline is slimy
Are you referring to the use of the word “killshot”? Otherwise, the headline says exactly the same thing.
Its offline installers ‘cannot be taken away from you’
No implication of outright ownership, just that they can’t take away the offline installers. I mean, I guess it doesn’t outright say “that you’ve already downloaded,” but given the length, I’d say that’s a passable omission.