Only amongst the people in charge of big companies that make the games.
The actual cogs probably have tons of ideas being ignored because management doesnβt wanna take the risk on something new and original over doing the same tired-ass shit theyβve been doing for the past 2 decades.
You (other gamers) wanna see creativity? Look for independently made games, where passion still exists because theyβre not beholden to a council of greedy shareholders sucking the very soul out of them.