They have the infrastructure to be a testing powerhouse, putting out a lot more data than other sites. That said, they seem to be doing it very inefficiently and don’t seem to have the staff and knowledge to make it all work.

All the videos on the equipment. :p

I mostly think this is the main thing about the lab. It’s content, lots of content, which he can monetize. His giant house. Lots of projects, more content.

The data is a far secondary goal. The equipment would never pay for itself without the content it generates.