This highlights really well the importance of competition. Lack of competition results in complacency and stagnation.
It’s also why I’m incredibly worried about AMD giving up on enthusiast graphics. I have very few hopes in Intel ARC.
I expect them to merge enthusiast into the pro segment: It doesn’t make sense for them to have large RDNA cards because there’s too few customers just as it doesn’t make sense for them to make small CDNA cards but in the future there’s only going to be UDNA and the high end of gaming and the low end of professional will overlap.
I very much doubt they’re going to do compute-only cards as then you’re losing sales to people wanting a (maybe overly beefy) CAD or Blender or whatever workstation, just to save on some DP connectors. Segmenting the market only makes sense when you’re a (quasi-) monopolist and want to abuse that situation, that is, if you’re nvidia.
True, in simple words, AMD is moving towards versatile solutions that is going to satisfy corporate clients and ordinary clients while producing same thing, their apu and xdna architecture is example, apu is used in playstation and Xbox, xdna and epyc used in datacenters, and AMD is uniting btb and btc merchandise for manufacture simplification
I wonder, what is easier: Convincing data centre operators to not worry about the power draw and airflow impact of those LEDs on the fans, or convincing gamers that LEDs don’t make things faster?
Maybe a bold strategy is in order: Buy cooling assemblies exclusively from Noctua, and exclusively in beige/brown.
They honestly seem to be done with high-end “enthusiast” GPUs. There is probably more money/potential for iGPUs and low/middle level products optimized for laptops.
Their last few generations of flagship GPUs have been pretty underwhelming but at least they existed. I’d been hoping for a while that they’d actually come up with something to give Nvidia’s xx80 Ti/xx90 a run for their money. I wasn’t really interested in switching teams just to be capped at the equivalent performance of a xx70 for $100-200 more.
The 6900XT/6950XT were great.
They briefly beat Nvidia until Nvidia came out with the 3090 Ti. Even then, it was so close you couldn’t tell them apart with the naked eye.
Both the 6000 and 7000 series have had cards that compete with the 80-class cards, too.
The reality is that people just buy Nvidia no matter what. Even the disastrous GTX 480 outsold ATI/AMD’s cards in most markets.
The $500 R9 290X was faster than the $1000 Titan, with the R9 290 being just 5% slower and $400, and yet AMD lost a huge amount of money on it.
AMD has literally made cards faster than Nvidia’s for half the price and lost money on them.
It’s simply not viable for AMD to spend a fortune creating a top-tier GPU only to have it not sell well because Nvidia’s mindshare is arguably even better than Apple’s.
Nvidia’s market share is over 80%. And it’s not because their cards are the rational choice at the price points most consumers are buying at. It really cannot be stressed enough how much of a marketing win Nvidia is.
Were the 6000 series not competitive? I got a 6950 XT for less than half the price of the equivalent 3090. It’s an amazing card.
I don’t see this happening with both consoles using AMD, honestly I could see Nvidia going less hard on graphics and pushing more towards AI and other related stuff, and with the leaked prices for the 5000s they are going to price themselves out of the market
Crypto and AI hype destroyed the prices for gamers.
I doubt we ate ever going back the
I am on 5-10 years upgrade cycle now anyway. Sure new shiti is faster but shot from 2 gen ago is still going everything I need. New features like ray tracing are hardly even worth. Lime sure it is cool but what is the actually value proposition.
If you bought hardware for raytecing, kinda Mehh.
With that being said. Local LLM is a fun use-case
Lack of competition results in complacency and stagnation.
This is absolutely true, but it wasn’t the case regarding 64 bit x86. It was a very bad miscalculation, where Intel wanted bigger more profitable server marketshare.
So Intel was extremely busy with profit maximization, so they wanted to sell Itanium for servers, and keep the x86 for personal computers.
The result was of course that X86 32 bit couldn’t compete when AMD made it 64bit, and Itanium failed despite HP-Compaq killing the worlds fastest CPU at the time the DEC Alpha, because they wanted to jump on Itanium instead. But the Itanium frankly was an awful CPU based on an idea they couldn’t get to work properly.
This was not complacency, and it was not stagnation in the way that Intel made actually real new products and tried to be innovative, but with the problem that the product sucked and was too expensive for what it offered.
Why the Alpha was never brought back, I don’t understand? As mentioned it was AFAIK the worlds fastest CPU when it was discontinued?
so they wanted to sell Itanium for servers, and keep the x86 for personal computers.
That’s still complacency. They assumed consumers would never want to run workloads capable of using more than 4 GiB of address space.
Sure, they’d already implemented physical address extension, but that just allowed the OS itself to address more memory by enlarging the page table. It didn’t increase the virtual address space available to applications.
The application didn’t necessarily need to use 4 GiB of RAM to hit those limitations, either. Dylibs, memmapped files, thread stacks, various paging tricks, all eat up the available address space without needing to be resident in RAM.
