Sweat-wicking shirts! Compression socks! Non-bouncing shades! UV-proof hats! Neck buffs! Trail shoes! Gaiters! Racing shoes, carbon-plated! Recovery flipflops! Base layers! Jackets, rain and windproof! Reflective gear! A smartwatch! Training plans! Runners’ memoirs! Club membership! Race signup fees! Gels! Electrolyte mix! Protein bars!
And have you tried spirulina, it does wonders for recovery (so they say)