It’s not just lemmy that’s benefiting from Elon Musk.
It’s not the rebrand that’s killing Twitter. Elon is. He’s proving to himself that he cannot, in fact, run Twitter better than the prior owners.
To be honest, for me it absolutely was the rebranding that made me delete the app.
If you said it was the final nail in the coffin, sure. But for that to be the only reason?? Why??
Are you one of those “my brand truck is better than yours because … bowtie” types?
You are jumping into conclusions. See my other answer here https://lemmy.world/comment/2511227
Imagine your favourite fancy restaurant suddenly adopts an extreme “Batman” theme. Same food, but just hardcore decorated a la the Dark Knight. You’d probably still go there, but you’d have a different time. And you’d reconsider the types of people you’d bring there, etc.
Brand is far more than the logo in the top corner, and I think marketing textbooks are going to use Twitter -> X as an example of how not to do things.
I wonder if previous twitter execs are feeling a bit bad to have sold him twitter to see it destroyed like that.
I mean it certainly proves Elon is an idiot as he used fraud to manipulate the price and got played instead.
But was it worth it to let him destroy Twitter just because he tried to defraud it?
They got $44 billion, double what sane people thought the company was worth. It would be irresponsible not to take Elon for a ride.
Responsible financially, as agents of the corporation, sure. And I understand why they did it. Morally though (and I would argue civilly) it was wildly irresponsible. Thousands of people lost their jobs, hundreds of people are now forced to work at Elons insane business under threat of deportation if their visa is invalidated, and hundreds of millions lost a trusted, dependable direct link to governments, public figures, and other notable people. The world is a worse place for having let this deal happen. What is responsible financially is often irresponsible in pretty much every other way, and I wish this perspective was represented more.
As a shareholder in a number of other large corporations, I would actively like for buy-outs like this one to fail, even if it would make me a quick buck now, even if that quick buck is a lot. I much prefer stability to major erratic changes, even when they benefit me.
