Marketing Consultant: No, King Condiment, you can’t put red in red on an ad. They won’t see it. They’ll wonder why you’re selling a gun to shoot at food.

The King: But it’s great advertising!

Marketing Consultant: No, that’s not a great marketing ad.

The King: But they can still use red for ketchup right?

Marketing Consultant: Of course. And your instructions can tell them which is for which.

The King: It’s so confusing!

Marketing Consultant: It is. And if you had hired us before manufacturing millions of these we could have told you about using another base color with red and yellow grips and triggers. But you didn’t and so here we are.